Concepting and copywriting
Client: US Figure Skating
Agency: Tea & Water
Everyone falls on ice skates, even experienced skaters. It’s the response to falling that makes all the difference. Having the courage, determination, and stamina to just get up, dust yourself off, and try again is a lesson that’s as valuable off the ice, as it is on. Our Get Up TV spots, print, and social media illustrate the character-building qualities of the sport and inspire people to be fearless inside and outside the rink. The campaign was officially launched in October 2016 and aired for two years in the run-up to the Winter Olympics in Pyeongchang, South Korea.
Barbara Kopeloff 