Microsoft – Tree Potential Project

Client: Microsoft
Agency: Tea & Water

With temperatures increasing, catastrophic storms becoming more common, and sea levels rising, we are all looking for answers to help us fight climate change. Turns out the answer is all around us: Trees! But maintaining healthy trees in forests and predicting their potential has been hard work that needed to be done by specialists. Until now.

We launched the Tree Potential Project for Earth Day 2019, with a supporting campaign across social media and Microsoft-owned channels. The project allows anyone in the United States to find a forest near them and to understand what is needed for that forest to reach its full potential. Visitors can go to the website and take immediate action to help plant the right trees in the right forests.

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