Concepting and copywriting
Client: Sesame Street
Agency: Tribal DDB
What happens when the TV show that revolutionized children’s education unleashes its furry monsters on the web? Our print campaign attempts to answer this question by letting us peer over our favorite muppets’ shoulders as they surf the Web. The interactive campaign includes contextual ideas such as a hard-hitting interview with the Letter W on The New York Times. And the New Face of Sesame Street gives us a muppet’s POV as he looks out at the giggling faces of kids and their parents.
Barbara Kopeloff 