Part of a complete overhaul of Dove.com, this Mad Libs-style interface helps you get in the mood. Whether you need a little enlightment post-breakup, some chillax time before an exam, or an energy surge before you rock the karaoke, Dove's new Go Fresh line can catch your scent. Launch the site and prepare for emotional self-discovery.

Role

Copywriting

Client

Dove

Agency

Ogilvy